September 3, 2025
Upright Capital has invested in SES Family, a company whose evidence-based welfare technology delivers measurable improvements for vulnerable families while running a sound and profitable business. The investment is part of Upright’s strategy to back profitable, scalable companies with the potential to become category leaders in Europe.
In recent years, SES Family has achieved remarkable growth, with ARR increasing by 267.6% from 2020 to 2024, and 95.5% of the 2025 target already secured. Today, 171 municipalities across four countries use SES Family’s solutions. The business is profitable, customer satisfaction is high, and its programs are rooted in years of research at the University of Copenhagen. The documented results show both significant savings for municipalities and measurable improvements in children’s and families’ health and well-being.
Our ambition is to help SES on its journey from Danish niche player to European category leader within the next three to five years
“SES is a textbook example of a win-win. Municipalities save money here and now, while families experience real improvements in their daily lives. That makes SES a unique investment, combining economic value with societal impact. Our ambition is to help SES on its journey from Danish niche player to European category leader within the next three to five years,” says Christian Risom, Partner at Upright Capital.
With Upright’s investment, SES will focus on three key areas:
The goal is to conquer Europe within three to five years, while staying true to SES’ core mission: helping children and families in practice.
SES Family is a healthtech company rooted in the University of Copenhagen. Its research-based programs support divorced and blended families in navigating complex everyday challenges. The results include better well-being, fewer sick days, lower stress, and significant financial benefits for municipalities and society. Thousands of families across Denmark, Sweden, Iceland, and Finland already use SES Family’s tools – with more joining every day. Learn more at www.sesfamily.com.
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