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Christian Risom

Co-founder, Chief Executive Officer

Hunter by instinct, husband and father by nature, company builder by practice.

Background

Christian is an entrepreneur with more than two decades of experience building, owning, and scaling technology driven companies. His career spans company formation, long term operational leadership, board work, and active ownership, with a consistent focus on durable businesses and disciplined growth.

A central part of his background is the development of Shape, which he co-founded and helped grow over more than a decade from an early stage digital agency into an international digital product organization. During this period, Christian worked closely with founders, leadership teams, and investors, gaining deep experience across strategy, execution, and organizational development.

Across his career, Christian has been involved in multiple company builds, restructurings, and ownership transitions. His work reflects a long standing interest in how companies evolve over time, how capital and teams interact, and how thoughtful ownership can support sustainable growth across business cycles.

What I do

I work closely with founders and leadership teams on commercial direction and overall business strategy at Upright. My focus is typically on growth priorities, ownership structure, and the strategic choices that shape companies across different stages.

I also bring hands-on experience from mergers, acquisitions, and ownership transitions, supporting companies through complex decisions around partnerships, consolidation, and scale. Much of my work sits at the intersection of strategy, capital, and execution, helping founders navigate inflection points with clarity and conviction.