Early investors but lasting partners.

Build workhorses, not unicorns.

We are here to take part in building real businesses not hot air balloons. Real businesses deliver actual value and aims to make a profit. We believe that it is fundamental that companies strive to be remarkable from the very first launch and onwards , - that is what we push towards every time. We will always trade slower, thoughtful, compounding growth over scaling - and possibly failing fast.

How we get involved

Our own ventures

Sometimes we form new companies based on our own ideas and products, doing everything from design to funding ourselves. We invent, design and build the product before hiring a new team to bring the product out into the world.

Investments

We do very early-stage seed investments directly in promising ideas we believe in. We act as an active and hands-on investor, helping with everything from designing the product to hiring the team and doing the marketing.

Partnerships

Sometimes we form equity or royalty-based partnerships with big companies or small startups. Together we create new products and services, improve existing products, or launch a completely new area of business.

What we bring to the table

With over a decade of experience from designing and building high quality digital products used by millions, we know what a succesful launch takes. We also know the common pitfalls most new companies are facing, what to look for when putting together a team and how to navigate the tough decisions on what to include in the product and what leave out. Time and time again we have taken products from idea to prototype and beyond and we have helped companies grow into market leaders by combining heavy technical expertise with a relentless focus on product design and user experience.