Shape was founded in 2010 and grew to become the leading Danish app agency. Over more than a decade, a team of 100+ dedicated in-house developers, designers and strategists combined innovation with digital craftsmanship to deliver award-winning digital products for established brands and emerging startups worldwide. It would then go on to become Framna, as more agencies were brought along for the next stage of its international expansion.
We founded Shape when the mobile app industry was still in its infancy, as we saw the need for a new type of agency focused solely on delivering best-in-class mobile products. As the company grew in size and stature, it remained paramount that Shape stayed independent, locally grounded and with a flat hierarchy. At a time when few could take an idea from a napkin sketch to a market-leading product, Shape became widely recognised as a leading digital product studio and a trusted partner to some of the world’s most renowned companies.
Waterland Private Equity
“Shape has created a strong platform and a well-run business by uncompromisingly focusing on competencies, quality, and customer satisfaction in a market with good development opportunities and growth prospects. We have great confidence that Shape’s management and employees, with the right investments, can make their mark globally and meet growth ambitions in the coming years.”
