Framna is Europe’s leading digital product agency. With more than a dozen studios across the continent and over 600 specialists, it unites some of the most experienced teams in design, strategy, and engineering. Framna partners with global brands including Apple, Google, PureGym, Swish, and IKEA, delivering products that set new benchmarks in digital experience. With a clear ambition to become the world’s premier product agency, Framna combines scale with craftsmanship to bring ideas forward and create lasting impact.
Following more than a decade of proving that craft and specialisation could win on a global stage, Shape became Framna to bring more like-minded studios along for the next chapter. As the digital product space matured and clients demanded partners capable of operating across markets, it became clear that a new kind of company was needed. One that could bring the precision of a boutique studio to an international scale. Framna was built on the conviction that the best way to remain the most trusted partner for the world's leading brands is to grow a family of like-minded studios, each retaining its identity, culture and craft, united by a shared ambition to set a new standard for what a digital product agency can be.
“When the vision for building the world's leading digital product agency first took shape, Upright and Waterland were closely aligned from the very beginning. From the earliest discussions to the ongoing evolution of Framna, Upright has been a steady collaborative force, helping to define both brand, direction and ambition. Framna is on its path to global leadership in part because of that shared commitment.”
