Golittle are on a mission to reduce screen time and produce world's best audio for kids. Every week we release ten new exclusive episodes covering everything from science, animals, comedy, mysteries, weekly news, daily morning show and scripted fiction to meditation and bedtime stories.
We backed GoLittle from its earliest days, supporting the company as it evolved from idea to platform. In a fragmented market for family focused digital services, we saw the opportunity to build a trusted and scalable destination for parents and children alike. By supporting the company early, we helped lay the foundation for a scalable platform with strong engagement and brand recognition. We continue to see significant potential to strengthen its position and expand its reach across the Nordics and beyond.
“Upright was our first investor back when we had nothing but an idea on paper. They’ve been with us ever since, and we’ve never looked back. With Upright, we found the rare kind of partners who build real businesses, not just chase hockey-stick graphs — combining deep experience and sharp strategy with genuine kindness and integrity.”
