Frihedsbrevet

Denmark’s independent, member-based investigative media.

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About the company

Frihedsbrevet is Denmark’s most uncompromisingly independent media outlet. It rejects state subsidies and advertising to remain accountable only to its readers. Every story is researched and produced in-house, with no reliance on recycled news or outside influence. Through both articles and podcasts, Frihedsbrevet delivers original, agenda-setting journalism across politics, culture, finance, and international affairs.

Why we invested

We chose to support Frihedsbrevet because it represents a rare and necessary voice in Danish media. Its commitment to independence, refusal of external funding, and focus on fearless investigative journalism make it uniquely positioned to challenge power and create impact. By building a loyal audience around original stories and high-quality audio formats, Frihedsbrevet has proven both its integrity and its potential for sustainable growth.

Nicolas Linde avatar large
Independent and critical journalism is vital for any healthy society, and Frihedsbrevet embodies that mission. We are proud to support their work and contribute with our experience in creating digital products for some of the world’s leading companies.
Nicolas Linde
Co-founder, Chief Creative Officer
Mads Brügger avatar
After we closed the round, Upright joined as a new investor, bringing competencies of great value to us.
Mads Brügger
CEO & Editor-in-Chief, Mediehuset Friheden
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