FarmBackup is a Copenhagen based agrotech company turning fleet data into business insight. The Task platform integrates GPS tracking, field job logging, invoicing and payroll, replacing spreadsheets, paper job sheets and guesswork. With global reach and a focus on mixed fleets, FarmBackup gives farmers and contractors the control and clarity to make smarter machinery decisions.
We invested in FarmBackup from an early stage because agriculture is becoming increasingly data driven, yet most tools fail to connect operations with financial insight. FarmBackup bridges that gap by transforming field data into clear business intelligence. The team’s deep industry knowledge combined with strong technical execution convinced us of its potential to help shape the future of digital agriculture.
“Upright Ventures has been with us from day one – supportive, hands-on when needed, and always in our corner. Their guidance helps us avoid the pitfalls that can derail a young company while giving us the freedom to grow and learn. Choosing Upright remains one of the best decisions we’ve made for FarmBackup.”
