Joakim is an experienced CFO with a strong commercial and strategic mindset. He brings a pragmatic and structured approach to finance, with a clear focus on transparency, sound decision making, and long term sustainability. His background spans the audit industry and senior finance and executive roles in companies that have undergone significant transformation. His experience includes sizeable mergers and acquisitions, major investments into new business areas, subsequent restructuring, and build of finance functions aligned with evolving business realities.
At Upright, I am responsible for financial oversight, governance, and long term capital planning across the portfolio. I work closely with founders and executive teams to ensure financial discipline, transparency, and high quality decision making as companies scale.
My involvement ranges from advising on financing and restructurings to stepping in as Interim CFO, where I help establish professional, scaleable finance functions that support long term value creation.