Earnest at heart and tangible by design.
Staunchly idiosyncratic
Having built several companies from the ground up, and employed hundreds of people we have come to believe in our way of approaching businesses, and how they are run. We enter into joint ventures and co-found new companies alongside people who share our values and dedication while bringing unique domain insights to the table. As Upright partners we participate actively in the development of portfolio companies, and we contribute within the areas of business development, company culture, talent attraction & retention, design, technology and product development. Using a long-term strategy we strive to create sustainable companies that generate tangible value.
Portfolio companies
Framna
Framna is the leading digital product agency in Europe. Spread across 9 offices, made up by some of the continent’s most experienced agencies and with an ambition to become the world’s premier agency, Framna is working with world renowned brands such as Apple, Google, Puregym, Swish and IKEA.
Shape
Shape is the leading Danish app agency. For over a decade the team of 100+ devoted in-house developers, designers and strategists have combined innovation with digital craftsmanship to deliver award-winning digital products for established brands and emerging startups all over the world.
Shape Games
Shape Games is the leading frontend provider in iGaming, focused on driving customer engagement and retention through the delivery of customisable, fully native frontend technology to leading operators in Europe, North America, and South America. The company has 120+ employees, with offices in Denmark, Spain, the Isle of Man, and Latvia.
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